Who we are and what we do
We are a business to business marketing consultancy.
We help companies develop go to market strategy and marketing messages. And we write and produce marketing communications, Web content, sales kits and other materials to take messages to market.
We have particular expertise in technology and software based solution propositions.
What makes us different
Effective B2B marketing drills down below market and sector knowledge, to a deep understanding of the different buyer roles you must target and the business challenges each buyer faces e.g. what keeps the CEO awake at night versus the Financial Director versus the Head of Operations.
To execute effectively, companies are faced with two primary challenges:
- Developing a deep understanding of business challenges at the buyer level
- Using this knowledge to drive strategy, create value propositions, and inform marketing communications
BPM has a methodology and software tools which make this process faster and more effective. We call it Proposition Mapping.
We bring B2C style science to the development of B2B messaging.
BPM Winner of B2B Marketing Award
BPM has won a prestigious B2B Marketing Award under the category of ‘Best Use of Customer Insight’ in a joint project with Strategy to Revenue more >
News
BPM has formed a strategic alliance with sales performance specialist Strategy to Revenue to revolutionise the way campaigns for complex products and solutions are rolled out to sales teams more>
BPM selected to develop go to market messaging for global launch of Reuters Insider more>
Coloplast develops and tests value propositions for innovative service offering with BPM more>
McKesson, currently ranked 18th in the Fortune 500, uses BPM to support UK product launch more>
Thomson Reuters engages BPM to develop industry proposition for Hedge Funds more>
The product management team at ACI Worldwide uses BPM to develop go to market messaging more >
Vodafone, the world's leading mobile telecommunications company, adopts the BPM programme more >