Customer Insights, Messaging and Content for B2B Marketing

Our team works with people across your business to capture deep customer insights and develop compelling messages to take B2B propositions to market. We support brand development by translating the brand promise into value-based messages for specific propositions or verticals.

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BPM Can Help You

We have extensive experience working across different stakeholders to help launch new products and propositions — ramping up sales more quickly and shortening time to revenue.

BPM brings together a structured process – Proposition Mapping™ – with our messaging experts to create value messages with a laser focus on the challenges different personas face. These messaging frameworks provide consistent insights, messaging and content for marketing campaigns, sales playbooks, and learning programs.

Who We Are

Customer Case Studies

Our Approach

Solutions

Messaging

Articulate customer-centric value propositions for brand development, new launches, and vertical stories.

Work with BPM to develop clear, validated messaging that gives teams a strong foundation to use AI tools effectively in content development.

Find out more about our Messaging and Content solutions »

Sales Enablement

Equip salespeople with the insights and messages to engage customers around their business issues and win more deals.

We build playbooks and develop sales-ready content for new salespeople, new propositions, or cross-sell initiatives.

Find out more about our Sales Playbooks solutions »

Learning

Develop proposition learning programs tailored for your products and sales methodology.

BPM’s team has extensive experience developing learning programs and materials to activate playbooks for new and existing propositions.

Find out more about our Proposition Learning solutions »

Customers

We worked with BPM to implement Personas as part of transitioning from thinking about products to creating industry and workflow propositions. Challenges included devising the right segmentation and persona framework, getting engagement across the Business, and developing informative and engaging content to power marketing and sales campaigns to drive new revenues.

Elise Finn
Former CMO
Thomson Reuters, Clarivate Analytics

Our challenge was to build out campaigns and equip our salespeople to engage both business and IT personas in different industries. BPM’s process for developing value messages for different verticals and personas helped to engage efficiently with both our technology and industry subject matter experts, build out our vertical stories more quickly, and create playbooks for our sales teams.

Tony Kroell
Former Senior Director, Industry Marketing (Financial Services)
Lumen Technologies

We had a key deliverable for investors for a rebranding and what I loved about working with Paul and Jose was that they brought fantastic expertise and were great listeners. As a firm that is growing quickly, we did not have a lot of time and we did not have to sacrifice quality given we had less time. They were exceptionally capable and, at the end, our investors were quite pleased as well!

Sean Kilpatrick
CEO
Lucido