Build Deep Customer Insights & Powerful Messages to Take Products to Market
Articulating persona-centric value propositions is critical for new launches, vertical campaigns, and cross-sell initiatives. With decades of B2B experience and specialist tools for developing messaging frameworks, BPM works with customers to build in-depth customer insights and compelling messages and content to take products and campaigns to market.
Problems We Solve
Why BPM for Messaging & Content Development
BPM has a proven methodology and messaging experts to work systematically with people across the business to capture deep customer insights and develop compelling messages to take B2B propositions to market. We can also work with your customers to validate your messaging or develop compelling case studies. We have extensive experience building broad solutions stories that encompass company-wide capabilities.
Our team has worked on hundreds of B2B propositions, building a unique Proposition Mapping™ methodology for working with marketing, product, sales, and other stakeholders across the business.
Messaging Workbench™ Platform
We capture output using our cloud-based Messaging Workbench™ platform, enabling us to get input from the most knowledgeable people across the business – quickly and efficiently.
It’s difficult for product marketing to work across multiple business divisions. We have extensive experience building broad solution stories for matrixed companies or post-acquisition.