BPM provides expert services and a structured process for capturing customer insights and developing messaging and content to take propositions to market.
These messaging frameworks are used to create marketing content that speaks to customer challenges and communicates value. They are also used to build sales playbooks and learning programs that equip sales people to have value based conversations with customers.
Mission & Values
BPM Works founded.
Proof of concept sales messaging platform built for Reuters; customer wins include Orange, ACI Worldwide and Bausch & Lomb.
Proposition Mapping™ process launched; custom sales messaging platform built for Experian; McKesson becomes a customer.
Messaging Workbench™ platform released; customer wins include Vodafone and VocaLink.
First projects secured in US.
BPM expands to Montreal; new customers include OpenLink, SAP, Level 3 and DHL; Company wins B2B Marketing Award for Best Use of Customer Insight at DHL.
BPM expands to New York; FIS becomes a customer.
CenturyLink becomes a customer.
Clarivate Analytics becomes a customer.
ICE Data Services, FiNCAD and Moneris become customers; Messaging Workbench launched as a cloud platform.
Auto-generation of Word documents added to Messaging Workbench.
Proof of concept digital playbook built for Clarivate; customer wins include Research Now, Gemini and Corcentric.
Digital Playbook platform launched and a go-to-market partnership signed with Bigtincan; Intelligize (a LexisNexis Company) becomes a customer.
Customer wins include Fitch Solutions and Clarus.
HTML5 Digital Playbook components available to embed in Bigtincan Hub to deliver guided selling experiences for salespeople.
Intertrust, Zellis, and LSEG Capital Markets added as customers.