Build the messaging foundation for enterprise AI content tools

Marketing and sales enablement teams are under pressure to produce more targeted content, faster – and many are turning to enterprise AI tools to help scale output.

The challenge isn’t generating content. It’s having clear, validated messaging that AI tools can reliably work from.

BPM helps teams put the right messaging foundations in place – so enterprise AI tools can be used confidently, consistently, and at scale.

Problems We Solve

Teams lack a shared, structured messaging foundation: segmentation, customer insights, and value propositions are often fragmented and inconsistent – making it hard for AI tools to produce reliable outputs.

AI tools amplify weak or unclear messaging: without validated inputs on customer challenges and value, AI simply scales noise, bias, or internally focused messaging.

Why BPM for AI-Ready Messaging

BPM provides a proven methodology and Messaging Workbench designed to capture customer insights, clarify positioning, and structure messaging in a way that teams – and AI tools – can actually use.

We help organizations:

Define and validate customer challenges and priorities
Map capabilities to value in a consistent, repeatable way
Create a structured messaging framework by persona, workflow, and vertical

This messaging foundation can then be connected to enterprise AI content tools (such as Writer or Copilot), enabling faster, more consistent generation of content for marketing campaigns and sales enablement.