Developing Personas for Enterprise B2B companies
Based on over a decade working with enterprise B2B companies, building Persona based resources, we’ve developed a best practice approach and templates for people to use to gather and share Persona content with salespeople.
The download is a PowerPoint based framework for:
Capturing data related to the persona, their functional role and responsibilities, and the challenges they face
An approach for developing persona-level messaging
Bonus Material: a concise 1-page format for salespeople to quickly get up-to-speed and engage target personas
Download Persona Templates
Best practice templates for Enterprise companies