Developing Personas for Enterprise B2B companies

Based on over a decade working with enterprise B2B companies, building Persona based resources, we’ve developed a best practice approach and templates for people to use to gather and share Persona content with salespeople.

Download Templates

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The download is a PowerPoint based framework for:

Capturing data related to the persona, their functional role and responsibilities, and the challenges they face
An approach for developing persona-level messaging
Bonus Material: a concise 1-page format for salespeople to quickly get up-to-speed and engage target personas
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Download Persona Templates

Best practice templates for Enterprise companies

Download Templates